2026
Digital queues as phygital pre-service touchpoints: an expectation confirmation perspective
Qu, Y., Chen, Y., & Baek, E. (2026). The Service Industries Journal (Top 10%, Q1 in Management).
논문 보기 →
Crumpled Esthetics: How Perceived Human Touch Shapes Consumer Responses to Irregular Packaging
Jin, R., Baek, E., & Togawa, T. (2026). Psychology & Marketing (Top 10%, Q1 in Business | Top 10% in Psychology, Applied).
논문 보기 →
When Stories Backfire: How Emotional Appeals Trigger Others' Ownership in Peer-to-Peer Fashion Resale
Baek, E., Lee, T., & Qu, Y. (2026). Journal of Business Research, 216, 116390. [SSCI] (Top 5% in Business).
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When Death Looms, Quiet Shines: The Quiet Turn of Luxury Consumption Under Mortality Salience
Kim, H., Baek, E., & Choo, H. J. (2026). Journal of Retailing and Consumer Services, 93, 104912. [SSCI] (Top 5% in Business).
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Human Minds over AI: Creative and Retrospective Strength in Fashion
Min, Y., Baek, E., & Jin, B. (2026). International Journal of Retail & Distribution Management, 54(7), 798-812. [SSCI] (Q1 in Business).
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Name Customization, Psychological Ownership, and Resale Penalty
Liu, B., Jin, R., & Baek, E. (2026). Fashion & Textile Research Journal, 28(2). [KCI].
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When Access Creates Threat: Core Customers' Responses to In-House Rental Services
Kim, E., & Baek, E. (2026). Journal of Retailing and Consumer Services, 91, 104751. [SSCI] (Top 5% in Business).
논문 보기 →2025
The "Aha!" moment and brand experience: Exploring domain-distance concept stores for experiential retail
Jin, R., Baek, E., & Oh, G. (2025). Fashion and Textiles, 12(1), 40. [SCIE] (2023 IF = 2.3, Q1 in Materials Science, Textiles).
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All-at-Once vs. One-by-One: Unpacking Consumer Responses to Different Modes of Presenting Color Options in Online Fashion Retailing
Zenke, H., & Baek, E. (2025). Fashion & Textile Research Journal, 27(5), 477-486. [KCI].
논문 보기 →
Metaverse as a Coping Space: Differential Effects of Social Exclusion Types by Gender
Choi, B., & Baek, E. (2025). Korean Society of Consumer Studies, 36(5), 43-60. [KCI].
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Inclusive Advertising & Personality Traits
Baek, E., Qu, Y., & Oh, G. (2025). Journal of Current Issues & Research in Advertising, 46(3), 278-303. [ESCI].
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Retail District Clustering in Seoul: Utilizing Machine Learning Method Based on Large- and Small-Sized Retail Stores' Sales and Location Data
Woo, H., Jung, S., Baek, E., Seo, Y., & Park, S. (2025). Journal of the Korean Society of Clothing and Textiles, 49(3), 456-472. [KCI/Scopus].
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From Humanoid to Virtual Humans: A Systematic Literature Review of Avatar Marketing
Qu, Y., Lo, CYU., & Baek, E. (2025). International Journal of Human-Computer Interaction, 41(20), 12602-12621. [SSCI] (2023 IF = 3.4, Q1 in Ergonomics).
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Understanding the relationship between the material self, belief in brand essence and luxury fashion rental
Baek, E., Park, E., & Oh, G. (2025). Journal of Fashion Marketing and Management, 29(1), 1-19. [SSCI] (2023 IF = 3.2, Q2 in Business).
논문 보기 →2024
Different Types of Product Presentation in Online Fashion Retailing
Zenke, H. & Baek, E. (2024). Korean Society of Clothing and Textiles, 48(5), 855-865. [KCI/Scopus].
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Understanding Metaverse Consumers Through Escapism Motives: Focusing on Roblox and Zepeto
Hur, H. J. & Baek, E. (2024). International Journal of Human-Computer Interaction, 40(21), 6709-6721. [SSCI] (2023 IF = 3.4, Q1 in Ergonomics).
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Assembled or unassembled? Different types of outfit coordination presentations in online fashion retailing
Qu, Y., & Baek, E. (2024). Fashion and Textiles, 11(1), 8. [SCIE] (2023 IF = 2.3, Q1 in Materials Science, Textiles).
논문 보기 →2023
Let virtual creatures stay virtual: tactics to increase trust in virtual influencers
Qu, Y., & Baek, E. (2023). Journal of Research in Interactive Marketing, 18(1), 91-108. [SSCI] (2022 IF = 8.2, Q1 in Business).
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Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products
Baek, E., Huang, Z., & Lee, S. (2023). Journal of Retailing and Consumer Services, 74, 103435. [SSCI] (2022 IF = 10.4, Q1 in Business).
논문 보기 →2022
Planned or Unplanned? Understanding the Shopping Behaviors and Experiences of Tourists
Baek, E., & Park, S. (2022). Journal of Vacation Marketing, 30(3), 392-407. [2022 IF = 5.1].
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A Study on the Multidimensional Consumption Value of Vietnamese MZ Generation
Choo, H. J., Jang, J., Baek, E., Lee, H. K., & Kim, H. (2022). JKSCT, 46(5), 848-867. [KCI] Best paper award 2023.
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Understanding East Asian Consumers' Responses to Inclusive Product Assortments
Baek, E., Lee, H., & Oh, G. (2022). International Journal of Advertising, 42(5), 868-889. [SSCI].
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Defining digital fashion: Reshaping the field via a systematic review
Baek, E., Haines, S., Fares, O., Huang, Z., Hong, Y., & Lee, SML. (2022). Computers in Human Behavior, 137, 107407.
논문 보기 →2021
More Than What Meets the Eye: Understanding the Effects of Poly-Contextual Cues in Online Fashion Retailing
Baek, E., Huang, Z., & Lee, SML. (2021). Journal of Retailing and Consumer Services, 60, 102504.
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Diverse values of fashion rental service and contamination concern of consumers
Baek, E., & Oh, G. (2021). Journal of Business Research, 123, 165-175.
논문 보기 →2020
Understanding the virtual tours of retail stores: How can store brand experience promote visit intentions?
Baek, E., Choo, H. J., Wei, X., & Yoon, S.Y. (2020). International Journal of Retail & Distribution Management, 48(7), 649-666.
논문 보기 →2019
Try-on Experience with Augmented Reality Comforts Your Decision: Focusing on the Roles of Immersion and Psychological Ownership
Song, H.K., Baek, E., & Choo, H. J. (2019). Information Technology & People, 33(4), 1214-1234.
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Cross-border online shopping experiences of Chinese shoppers
Baek, E., Lee, H. K., & Choo, H. J. (2019). Asia Pacific Journal of Marketing and Logistics, 32(2), 366-385.
논문 보기 →2018
Store Design: Visual Complexity and Consumer Responses
Jang, J. Y., Baek, E., Yoon, S-Y., & Choo, H. J. (2018). International Journal of Design, 12(2), 105-118.
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Everybody Loves Beauty? The Moderated Effect of Body Attractiveness among Young Koreans
Baek, E., & Choo, H. J. (2018). Fashion & Textiles, 5(1), 16.
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Using Warmth as the Visual Design of a Store: Intimacy, Relational Needs, and Approach Intentions
Baek, E., Choo, H. J., & Lee, S. M. (2018). Journal of Business Research, 88, 91-101.
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Managing the Visual Environment of a Fashion Store: Effects of Visual Complexity and Order on Sensation-Seeking Consumers
Jang, J. Y., Baek, E., & Choo, H. J. (2018). International Journal of Retail & Distribution Management, 46(2), 210-216. 2019 Emerald Literati Award.
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How consumers 'see' a visually warm store: Differences between affective and cognitive processors
Baek, E., Choo, H. J., Oh, H., & Yoon, S. Y. (2018). Journal of Consumer Behaviour, 17(2), 149-160. [SSCI].
논문 보기 →2017
A Study on Exposures to Selfie and Fashion Products in Social Network Service (SNS)
Kim, D., Baek, E., & Choo, H. J. (2017). Journal of Korean Society of Clothing Industry, 19(6), 701-711.
논문 보기 →Effects of Human Crowding and the Physical Attractiveness of Others on Customers in Stores
Jung, H., Baek, E., & Choo, H. J. (2017). Journal of Global Fashion Marketing, 8(1), 69-82.
논문 보기 →2016
The Effect of Processing Modes and Lighting Types on Shoppers' Engagement in a Store
Oh, H., Janiszewski, C., Baek, E., Choo, H. J., & Yoon, S-Y. (2016). Advances in Consumer Research, 44, 570-571.
논문 보기 →2015
The Effect of Peers' Consumption on Hedonic Purchase Decisions
Baek, E., & Choo, H. J. (2015). Social Behavior and Personality, 43(7), 1085-1100. [SSCI].
논문 보기 →Human Ecology Research (2000-2013) on Sustainable Consumption of Natural Resources
Choo, H. J., Rha, J-Y., Baek, E., & Kim, H. J. (2015). Family and Environment Research, 53(1), 93-106.
논문 보기 →An Exploratory Study on Visual Merchandising of an Apparel Store Utilizing 3D Technology
Baek, E., Choo, H. J., Yoon, S-Y., Jung, H., Kim, G., Shin, H., Kim, H., & Kim, H. (2015). Journal of Global Fashion Marketing, 6(1), 33-46.
논문 보기 →2013
Research on Price Comparison of Fashion Brands in Global Market
Choo, H. J., Lee, H. K., Baek, E., & Kwon, H. (2013). Fashion Information and Technology, 10, 66-78.
The Roles of Benefit and Risk Perception in Ethical Fashion Consumption
Moon, H., Choo, H. J., Park, H. S., & Baek, E. (2013). Journal of Korean Society of Clothing and Textiles, 37(2), 159-173.
2012
Jeju Air: Branding of a K-Pop Airline
Chu, W., Baek, E., & Ko, K. (2012). Asia Marketing Journal, 14(4), 189-207.