Professor (PI)

백은수 Eunsoo Baek, Ph.D.

Associate Professor at the Dept of Clothing & Textiles, Hanyang University (2025.03~present)

  • Assistant Professor at the Dept of Clothing & Textiles, Hanyang University, Hanyang University (2022.03~2025.02)
  • Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018.08~2022.02)
  • Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
  • Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
  • M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
  • B.S. Clothing and Textile (minor: Business administration), Yonsei University.


Research Grant (External only)

  • National Research Foundation of Korea (한국연구재단). 이공신진연구자지원사업. KRW 278,544K, March 2026 – Feb. 2029, PI.
  • National Research Foundation of Korea (한국연구재단). 인문사회신진연구자지원사업. KRW 75,665K, June. 2025 – May 2028, PI.
  • National Research Foundation of Korea (한국연구재단). 인터내셔널모빌리티사업. KRW 20,000K, Oct. 2024 – Sep. 2025, PI. (Collaborator: Ga-Eun(Grace) Oh @Lingnan University, HK)
  • National Research Foundation of Korea (한국연구재단). “Objective Interactivity of Virtual Product Experience in Digital Retailing (디지털 리테일 환경 내 가상 제품경험의 객체 상호작용성 연구).” KRW 75,000K, 2022-2025, PI.
  • ​Undergraduate Research Innovation Scholarship (URIS). “Tactics of online product displays.” HK$ 50,000, 2021. Supervisor (equivalent to PI)
  • National Research Foundation (NRF) Korea. “K-Lifestyle Co-Creation of Young Vietnamese Consumers.” KRW 240,000K, 2020-2023, Co-I. 
  • TRSM Advancement Grant, “The Enigma of Tech Engagement on Luxury Retailing.” CAD15,000, 2020-2021, Co-I. 
  • Research Grant Council (RGC), Early Career Scheme (ECS), “Feeling Secure Inside These Walls: The Effect of Ceiling Height on Retail Consumers.” HK$ 642,460, 2020~2022, PI. 
  • Social Sciences and Humanities Research Council (SSHRC), “Examining Environmental Elements on Variety Seeking Behavior in Retail Settings.” CAD7,000, 2019-2020, Co-I.
  • University Grants Committee (UGC), Start-up Fund for New Recruits, “Virtual Reality as a Communication Tool.” HK$ 495,311, 2018-2021, PI.


    Academic Board Member
  • 한국소비자학회 상임이사
  • 한국의류산업학회 학술이사
  • 한국유통학회 이사

Editorial Board Member

  • Fashion and Textiles Editorial Board
  • International Journal of Costume and Fashion Editorial Board
  • Journal of the Korean Society of Clothing and Textiles (KSCT) 한국의류학회지 편집위원
  • The Korean Fasion and Textiles Research Journal (FTRJ) 한국의류산업학회지 편집위원
  • Journal of Consumer Studies 소비자학연구 편집위원
  • The Korean Journal of Advertising 광고학연구 편집위원