![[FMC] Fashion Marketing & Consumer Research Lab](https://rec.hanyang.ac.kr/wp-content/uploads/2020/04/cropped-home-3.jpg)
6. In-house rental service and core-customers’ responses [ongoing]
We examine how the adoption of in-house rental service of a fashion brand influences the core customers’ perceptions and evaluations.
5. P2P secondhand platform and consumers [ongoing]
We examine how an individual seller’s description influences consumers’ perceptions of second-hand products.
4. Personality and inclusivity perceptions [published]
We explore the relationships between personality factors and inclusivity perceptions between US and Korean consumers. Click here to access the article.
3. Rented fashion and Material self-identity [published]
We investigate how rented fashion is related to material self-identity. Click here to access the article.
2. Consumer response to inclusive beauty products [published]
We’d like to know how consumers in a multi- versus mono-ethnic environment respond to the inclusivity marketing of a brand. Click here to access the article.
1. Collaborative fashion consumption [published]
We discovered how fashion rental businesses respond to consumers in Covid-19 pandemic situations. Click here to access the article.
