4. Personality and inclusivity perceptions [ongoing]
We explore the relationships between personality factors and inclusivity perceptions, between US and Korean consumers.
3. Rented fashion and Material self-identity [published]
We investigate how rented fashion is related to material self-identity. Click here to access the article.
2. Consumer response to inclusive beauty products [published]
We’d like to know how consumers in a multi- versus mono-ethnic environment respond to the inclusivity marketing of a brand. Click here to access the article.
1. Collaborative fashion consumption [published]
We discovered how fashion rental businesses respond to consumers in Covid-19 pandemic situations. Click here to access the article.