[FMC] Fashion Marketing & Consumer Research Lab

Circular Fashion & Sustainable Consumption

4. Personality and inclusivity perceptions [ongoing]

We explore the relationships between personality factors and inclusivity perceptions, between US and Korean consumers.

 
3. Rented fashion and Material self-identity [published]

We investigate how rented fashion is related to material self-identity. Click here to access the article.

 

2. Consumer response to inclusive beauty products [published]

We’d like to know how consumers in a multi- versus mono-ethnic environment respond to the inclusivity marketing of a brand. Click here to access the article.

 
1. Collaborative fashion consumption [published]

We discovered how fashion rental businesses respond to consumers in Covid-19 pandemic situations. Click here to access the article.