![[FMC] Fashion Marketing & Consumer Research Lab](https://rec.hanyang.ac.kr/wp-content/uploads/2020/04/cropped-home-3.jpg)
Eunsoo Baek, Ph.D.
백은수
Department Chair of Clothing and Textiles, Hanyang University, (2023.02~present)
- Associate Professor at the Dept of Clothing & Textiles, Hanyang University (2025.03~present)
- Assistant Professor at the Dept of Clothing & Textiles, Hanyang University (2022.03~2025.02)
- Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018.08~2022.02)
- Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
- Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
- M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
- B.S. Clothing and Textile (minor: Business administration), Yonsei University.
Teaching Dr. Baek has taught courses such as fashion visual merchandising, consumer behavior, fashion marketing, and research methods at various universities in South Korea and Cornell University in the US, and PolyU in Hong Kong.
Current Members
PhD Student at PolyU, Hong Kong
Joined in 2021-1
MS-PhD Student at HYU, South Korea
Joined in 2023-1
Master Student at HYU
Joined in 2024-1
Master Student at HYU
Joined in 2024-2
Master Student at HYU
Joined in 2024-2
Master Student at HYU
Joined in 2025-1
Master Student at HYU
Joined in 2025-1
Master Student at HYU
Joined in 2025-1
Former Members
- Ms. Bora Choi, Full-time Master Student, HYU (2023.03~2025.02), Graduated
- Ms. Haruka Zenke, Full-time Master Student, HYU (2022.09~2024.08), Graduated
- Ms. Simran Gulati, Full-time Undergrad Student, PolyU (09.2021~06.2022)
- Ms. Yuwei Hong, Full-time Research Assistant, PolyU (09.2021~02.2022)
- Dr. Juyeun Jang, Full-time Postdoc Fellow, PolyU (03.2021~08.2021)
- Dr. Felix Wei, Part-time Postdoc Fellow, PolyU (08.2019~12.2019)