Fashion Consumption & Identity

 

 

3. Rented fashion and Material self-identity [published]

We investigate how rented fashion is related to material self-identity.

 

2. Inclusivity of Fashion Consumers [published]

We’d like to know how consumers in a multi- versus mono-ethnic environment respond to the inclusivity marketing of a brand. Click here to access the article.

 

1. Collaborative fashion consumption [published]

We discovered how fashion rental businesses respond to consumers in Covid-19 pandemic situations. Click here to access the article.