[FMC] Fashion Marketing & Consumer Research Lab

Professor (PI)

Eunsoo Baek, Ph.D.

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Department Chair of Clothing and Textiles, Hanyang University, (2023.02~present)

  • Associate Professor at the Dept of Clothing & Textiles, Hanyang University (2025.03~present)
  • Assistant Professor at the Dept of Clothing & Textiles, Hanyang University (2022.03~2025.02)
  • Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018.08~2022.02)
  • Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
  • Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
  • M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
  • B.S. Clothing and Textile (minor: Business administration), Yonsei University.

Teaching Dr. Baek has taught courses such as fashion visual merchandising, consumer behavior, fashion marketing, and research methods at various universities in South Korea and Cornell University in the US, and PolyU in Hong Kong.

Research Please click here for more information about the research.