The UX Design Lab (UXDL) at Seoul Women’s University held a seminar for Retail User Experience Research and Opportunities on 9 August 2022. Due to the unusually heavy rain in Seoul, the f2f seminar was changed to a virtual one (we’re living in the most flexible era, thanks to the digital transformation). It was a great experience to interact with passionate students and the gentle professors who are the leaders of the most cutting-edge technology-driven design research.